E-commerce SEO · Contact Lenses Canada
Doubled organic clicks quarter-over-quarter for a contact-lens retailer
Turned a large impression base into real traffic, more than doubling organic clicks in a single quarter.
E-commerce, OpticalCanadaQ4 2023 to Q1 2024
+124%
Organic clicks
4.31K to 9.64K
1.18M
Quarterly impressions
up from 945K
31.9
Avg. position
up from 39.6
The challenge
The store already earned a large volume of impressions but converted too few of them into clicks and rankings, leaving significant traffic on the table.
What we did
- Optimized product and category pages to compete for higher-intent queries.
- Strengthened on-page content and internal linking around the store's best opportunities.
- Cleaned up technical SEO so more of the existing impression base could rank higher.
The results
- Organic clicks grew 124% quarter-over-quarter, from 4.31K to 9.64K.
- Impressions rose from 945K to 1.18M.
- Average position improved from 39.6 to 31.9, and CTR from 0.5% to 0.8%.
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