From near-zero to 491K organic clicks a year for a UK vape retailer

Vape Verse launched into a crowded, tightly regulated UK market with almost no organic search visibility. Discovery leaned heavily on paid channels, which made growth expensive and hard to scale.

• Built out product and category pages optimized around high-demand product and brand searches.
• Produced supporting content targeting the terms real buyers use, then expanded coverage as rankings landed.
• Tightened technical SEO and site performance so a large product catalog stayed crawlable and fast.
• Tracked Search Console weekly and doubled down on the pages and queries gaining traction.

• Organic clicks grew from a near-zero baseline to 491K over 12 months in the UK.
• 3.57M impressions across the year at a 13.8% average click-through rate.
• An average Google position of 6.7, front-page visibility across core terms.
• Page-one rankings for competitive product searches such as 'Hayati Pro Ultra Plus 25000 Puffs' (position 8).